Move the Needle

Harness the "power of can't" to make your big, impossible dreams a reality with help from a creative entrepreneur who's turned her quirky passion into a global force.

People always ask Shelley Brander what possessed her to leave the successful advertising firm she founded with her husband to open a local yarn store. And then they wonder how that one storefront grew into an e-commerce business, and from there into a global movement to Knit the World Together. In Move the Needle, Shelley shares stories from her life to show that you can pursue your life's passions--both personal and professional--no matter how quirky or impossible they may seem to everyone around you.

Whether you are an entrenched or aspiring entrepreneur, or have a passion that just won't let you go, Shelley shares lessons from her journey that reveal how to:

   • Put your passion first and make your creative side hustle your main gig
   • Recognize the true value of creativity and experimentation
   • Have hope against all odds
   • Surround yourself with supportive people
   • Cut ties with those who weigh you down
   • Believe in the power of your weird, impossible dream!