Don't Be Yourself
O knjizi
The surprising science of why being authentic holds you back—from the author of Why Do So Many Incompetent Men Become Leaders?
"Just be yourself" might be the worst advice you've ever received.
For years, we've been told that authenticity is the key to success—that we should be true to ourselves, tune out others' opinions, and lead with unwavering genuineness. This feel-good message has spawned countless self-help books, leadership seminars, and viral social media posts.
There's just one problem: science says it's wrong.
Drawing on decades of research, renowned psychologist Tomas Chamorro-Premuzic reveals an uncomfortable truth: our obsession with authenticity is backfiring. From Silicon Valley's authenticity worship to failed diversity programs, he exposes how our fixation on our "true selves" undermines both individual and organizational success.
The most successful people aren't those who rigidly "stay true to themselves." They're the ones who adapt and evolve, largely by paying a great deal of attention to how others see them and adjusting their behavior to the requirements of each situation. The evidence is clear: when we focus less on expressing our authentic selves and more on understanding others, we become better humans.
Blending the latest revelations in psychology with razor-sharp cultural critique, Don't Be Yourself doesn't just challenge conventional wisdom—it offers a playbook for long-lasting career success.
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Tomas Chamorro-Premuzic
Tomas Chamorro-Premuzic međunarodni je autoritet u upravljanju talentima, razvoju vodstva, izvršnom coachingu i odnosu između ljudi i umjetne inteligencije. Njegov komercijalni rad usredotočen je na stvaranje alata temeljenih na znanosti koji poboljšavaju sposobnost organizacija da predvide i razumiju ljudsku učinkovitost na poslu. Trenutno je glavni direktor za inovacije u tvrtki ManpowerGroup, suosnivač tvrtki DeeperSignals i Metaprofiling te profesor poslovne psihologije na londonskom University Collegeu i Sveučilištu Columbia. Objavio je 14 knjiga i više od 300 znanstvenih radova o psihologiji nadarenosti, vodstva, inovacija i umjetne inteligencije, što ga čini jednim od najplodnijih društvenih znanstvenika svoga naraštaja. Za svoj rad dobio je nagrade Američkog psihološkog društva, Međunarodnog društva za proučavanje individualnih razlika i Društva za industrijsko-organizacijsku psihologiju. Thinkers50 ga također dosljedno rangira kao jednog od najboljih čelnika i akademika u razmišljanju o temama nadarenosti, vodstva i inovacija. Možete ga pronaći na www.drtomas.com.
