Dr. Joe does more than simply explore the history and the physiology of the placebo effect. He asks the question: "Is it possible to teach the principles of the placebo, and without relying on any external substance, produce the same internal changes in a person’s health and ultimately in his or her life?"
Then he shares scientific evidence (including color brain scans) of amazing healings from his workshops, in which participants learn his consciousness shifting model of personal transformation, based on practical applications of the so-called placebo effect.
The book ends with a "how-to" calming meditation for changing limiting beliefs and mental perceptions that hold us back―the first step in healing. You Are the Placebo combines the latest research in neuroscience, biology, psychology, hypnosis, behavioral conditioning, and quantum physics to demystify the workings of the placebo effect . . . and show how the seemingly impossible can become possible.
